The iMac G4: Apple at its best – Macworld

Phil Schiller couldn’t have scripted it any better himself: The day after the G4 iMac was launched, I showed a picture of it to one of my tutors at university and her first quite genuine reaction was, “Where’s the computer?”

Today, with millimeters-thin iPads, and MacBooks that could blow away in a stiff breeze, that reaction sounds willfully obtuse—uh, the computer is in that vast, bulbous hemisphere under the screen—but in 2002, a time when both the industry and our desktops were dominated with hulking great CRTs, this new iMac’s light, airy, slim design honestly was bafflingly slight. 

This was—and is—Apple at its best: Producing something daring, novel, and utterly desirable. Nobody at the time could fail to be impressed almost to the point of shock by the sheer chutzpah of Apple’s vision for a modern computer, and even today it strikes you as a fresh and exciting design.

imac g4 01 Christopher Phin

Indeed, with its highly repositionable screen, it’s actually wildly better in ergonomic terms than anything that came after it, allowing the screen height and angle to be easily set to suit anyone working at it, and then tweaked throughout the day. The iMac G5 that replaced it—a basic recipe that the iMac has stuck with ever since—utterly abandoned this important and valuable trick.

There‘s another, less highbrow, but still hugely useful aspect to the display’s maneuverability: It was facile to swing it round to show a colleague at another desk something that was on your screen. Later iMacs would have a low-friction strip on their bases ostensibly to allow the same thing, but it’s nowhere near as flexible, and unlike on the iMac G4 where the cables are plugged into the base leaving the screen free to move, you’re always in danger of tugging a cable out when you try to twist a modern iMac around.

And when I say the screen is highly repositionable, I really mean it. It could be adjusted with a fingertip and would hold its position perfectly, and what’s more the angle at which the screen itself was tilted would maintain as you raised and lowered it.

It feels impossibly, magically smooth, and preposterously stable, like no other piece of engineering you’ve used before. Yet despite all this balance and precision, despite the whole computer looking, at least at launch, as delicate as gossamer, you were encouraged to move the iMac around by grabbing its neck. 


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