The world-renowned automobile manufacturer Porsche announced on Tuesday its plan to roll out the firm’s first-ever laptop, BOOK ONE, in China, after bringing it to 17 other countries.
Having partnered with Huawei to roll out a smartphone last year, Porsche Design—the design subsidiary of the automobile maker—this year teamed up with Microsoft, Intel, and Quanta Computer to launch a convertible laptop. The BOOK ONE is designed to be an alternative to Microsoft’s Surface Book.
The BOOK ONE comes with a touchscreen and can serve as a tablet, a 2-in-1, and a detachable laptop. The silhouette of the laptop uses a milled aluminum surface and features subtle Porsche Design branding on the edge of the screen. TechNode’s partner TechCrunch published a review on the product and suggested that the convertible laptop needs some fixing in the speaker and its physical stability where the top end of the screen might tilt the laptop backward every now and then.
“In general, we are targeting people who value design and the efforts put into the design,” Tobias Hüttl, Head of Studio F. A. Porsche Asia, told TechNode at the launch event in Beijing. “I think the product itself is very versatile. It caters to all kinds of different professionals.”
“The Porsche Design BOOK ONE embodies the DNA of our brand down to the tiniest detail and, as our first 2-in-1 unit, has expanded our product portfolio by adding a new category: Porsche Design Computing. In Microsoft and Intel, we have two renowned partners who were a great help in implementing this strategically important project,” said Jan Becker, CEO Porsche Design Group, in the firm’s press release.
Porsche Design BOOK ONE is priced at RMB 18,888 (roughly $2,848) in China, whereas in the US it retails for $2,495. It’s worth noting that the company has partnered with JD.com for exclusive sales in China. The pre-order in China has started and the laptop will be available in mid-October.