Apple Loop: New iPhone 8 Design Leaks, Latest MacBook Pro Secrets, Apple’s Risky iPhone 7S Decision – Forbes

Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes an exclusive look at the leaked iPhone 8 designs, Apple’s gamble over replacing Touch ID, the importance of the iPhone 7S, how to find the best MacBook deals, the problematic bugs in iOS 10.3.3, changes in iOS 11’s latest beta, App Store blocking ad blockers, and Apple publishes research papers on machine learning.

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).

Exclusive Look At The iPhone 8

Thanks to the leaking of CAD files of the new iPhone 8, along with what we already know about the new handset, it’s possible to refine our expectations of Apple’s flagship smartphone for 2018. Forbes’ Gordon Kelly has been working with Nodus to create a new set of rendered images:

…users can expect Apple to release an iPhone 8 which almost completely eliminates the chunky bezels of previous iPhones. An elongated and enlarged 5.8-inch display will feature a cutout at the top for the front facing camera and sensors and it should mean notifications switch to a new ‘Function Area’ in iOS 11.

…In addition to this Apple will indeed replace the horizontally aligned dual rear camera of the iPhone 7 Plus with a vertically aligned shooter on the iPhone 8. This switch is to support Apple’s big drive into Augmented Reality where horizontally aligned cameras are more effective and the phone is expected to be held in a landscape orientation.

More on the new design images here.

Nodus And Gordon Kelly

Ewan Spence

Apple’s new iPhone 8 will looks like this

Replacing Touch ID On The Home Button

One intriguing decision that Apple will have to make for the iPhone 8 is biometric recognition. With the physical home button being promoted sideways to a virtual button on the screen, the existing Touch ID sensor is no longer going to work. What options does Tim Cook have, and why are there issues with each of the three major choices?

I’m tempted to put money on Apple sticking with the under-glass fingerprint reader. It’s a natural next step after the moveable home button was replaced with a pressure sensitive ‘area’ on last year’s iPhone 7, it fits with user expectations, and it’s something the opposition does not have. The reports of lower yields on the part also ties in with the late arrival of the iPhone 8. Rather than a trickle of handsets and lots of individuals disappointed that ‘they did not get one’, everyone has to wait, the iPhone 8’s arrival will be another media event and it can go from ‘zero’ to ‘old everywhere’.

More on Apple’s big problem over identification here on Forbes.

Why Does Apple Want You To Buy The iPhone 7S Instead Of The iPhone 8?

What is the role of the iPhone 7S and the iPhone 7S? I’ve been thinking about this, and the answer might lie in the expected success of the ‘new’ iPhone each year. If Apple wants to use more advanced technology and break the mould then its flagship smartphone needs to be more expensive, more exclusive, and harder to obtain. If that’s the case for the iPhone 8, then the iPhone 7S will be needed to retain market share and pick up the slack.

Apple is not a company known for making dramatic changes to its product line. Rather than an iteration of the regular iPhone line, the iPhone 8 should be seen as a brand new category of iPhone. The iPhone 7S and 7S Plus are the conservative ‘next steps’, with the iPhone 8 representing a new way of thinking (an almost ‘Pro’ way of thinking).

That way is not about maximizing volume or delivering an updated package at the same price point for everyone who wants one. The iPhone 8 will be about luxury, about high price, about fashion statements and new technology. Think of the iPhone 8 should be seen as a luxury sports car, rather than a muscle car for the masses.

More thoughts on supply, technology, and pricing here on Forbes.

Apple iPhone 7 (image: Ewan Spence)

Ewan Spence

Apple iPhone 7 (image: Ewan Spence)

Finding The Best MacBook Deal From Apple

With the launch of the Touch Bar enabled MacBook Pro machines, Apple has upped the baseline price of the MacBook portfolio. That does not mean there are no bargains to be found, even from Apple. The quiet attraction of the Apple Store’s refurbished section continues to be illustrated, this week by Antonio Villas-Boas, starting with features and savings:

I wanted to upgrade from my old 15-inch 2012 MacBook Pro, but I didn’t necessarily need the latest 2017 model that comes with a hefty $2,400 price tag. From my knowledge of computer parts, I knew the processor in the 2016 model would easily serve my needs for several years, and I was looking to buy the 2016 model instead of the 2017 one for a lower price tag. But Apple doesn’t sell it online or in its physical locations.

I ended up buying a refurbished 15-inch 2016 MacBook Pro with the sixth-generation Intel Core i7 2.6 GHz processor for $1,950. That’s $450 I saved from buying the equivalent $2,400 2017 model with a seventh-generation Core i7 processor.

More thoughts on the reconditioned option at Business Insider.


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