New Apple store that resembles a laptop wouldn’t be the first building to hawk a product – Chicago Tribune

Inspired by a report that an Apple logo appeared atop the company’s under-construction North Michigan Avenue store, making it resemble a giant laptop, I did what any digital-age architecture critic would do: I sent out a crowd-sourcing tweet asking for other examples of this irresistible phenomenon: small product becomes big building.

On Twitter, they came pouring in.

•The Capitol Records building in Los Angeles— “looks like an old fashioned turntable spindle with records on it,” one respondent wrote.

•The BMW headquarters in Munich, whose exterior mimics the shape of a four-cylinder car engine.


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