iPad Pro’s potential as a laptop replacement excites CIOs – CIO

Apple’s iPad Pro, with its roomy high-resolution display, smart keyboard and stylus, could replace desktops and laptops, packing portability and productivity into a single device that enables employees to get their work done, some CIOs say. The iPad Pro also underscores how the company’s positioning toward enterprises has changed under CEO Tim Cook.

Unveiled Wednesday in San Francisco, the iPad Pro includes a 12.9-inch Retina display, a 64-bit A9X chip, whose processing power the company claims is on par with most portable PCs on the market. Apple will also separately sell a Smart Keyboard and Apple Pencil, which employees may use to take notes. The base model, Wi-Fi-only iPad Pro (32 GB) starts at $799, while the keyboard costs $169 and the Pencil is another $99, pushing a fully outfitted Pro north of $1,000. The slick-looking tablet and its add-ons won’t be available for purchase until November, but it’s already piqued the interest of CIOs.

rohinee mohindroo

Rohinee Mohindroo, CIO of Rakuten Marketing.

iPad Pro: a laptop replacement?

Rohinee Mohindroo, CIO of Rakuten Marketing, says that the combination of the iPad Pro’s size, smart keyboard and stylus make it an attractive package that could potentially replace laptops and desktops at the digital marketing company, many of whose 800 employees use iPads to show clients presentations. “What’s exciting about the iPad Pro is the possibility of replacing desktops because of the usability factor,” Mohindroo says. “The Pencil and the keyboard definitely make the usability a lot more appealing and I think we’ll have a lot more people interested in moving to the iPad Pro.”

[Related: First look at Apple’s enterprise-focused iPad Pro ]


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