If you thought the laptop deals last Black Friday were exciting, 2015 is shaping up to be far more interesting.
According to IT supply chain analyst CONTEXT, UK retailers have imported more laptops in October than in any other month in history. And that can only mean one thing – mega laptop deals are incoming on November 27.
“What we saw in week 41 [beginning of October] was that laptop sales into retail was up 65% on the previous two years, ” said Adam Simon, CEO of CONTEXT in an interview with techradar. “So we thought, ‘wow, we’d better watch this space’. Week 42 has gone in the same direction and is extremely high. 70,000 notebooks were distributed to retailers.”
Simon says this 70% spike in laptop imports has never been seen before at this time of year (or any other, for that matter) and can only be attributed to the growing importance of Black Friday to the retail scene in the UK.
More stock, lower prices
Indeed, this is likely to be an effort on behalf of retailers like Amazon and John Lewis to use economies of scale to secure both the lowest possible prices for consumers as well as enough stock to cope with demand.
“The other interesting thing,” says Simon, “is that in the rest of Europe we’ve been tracking the five main countries and there’s absolutely nothing at all that looks like a big Black Friday change in Germany, Italy, France or Spain. So at the moment it certainly looks like the rest of Europe isn’t gearing up for Black Friday in the same way that the UK is and that’s a big surprise because Black Friday definitely hit the radar in those countries big time last year.”
So that’s that then. The best Black Friday deals on laptops, at least, are coming to the UK. And it looks like there’ll be enough of them to go round, too.
Tune in to TechRadar’s Black Friday deals page from November 2nd to see daily updates of the best bargains on tech and games throughout November and of course, throughout the Black Friday weekend itself.