Atlanta, South Florida, Los Angeles awarded Super Bowls in 2019-21 – USA TODAY
CHARLOTTE â This time, the vote to win over fellow NFL owners was a lot less stressful for Stan Kroenke.
Or just an automatic rubber stamp.
Less than five months after earning approval to move the Los Angeles Rams from St. Louis by wowing NFL owners with a grand plan for a futuristic stadium, Kroenke cashed in with the natural sequel on Tuesday when Los Angeles was awarded Super Bowl LV in 2021.
The decision followed the awarding of Super Bowl LIII (2019) to Atlanta and Super Bowl LIV (2020) to South Florida, and followed suit with typical NFL logic that extends its showcase game as a reward.
Kroenke is building a $2 billion-plus palace in Inglewood, Calif., while the Atlanta Falcons are slated to open $1.4 billion Mercedes-Benz Stadium in 2017. Meanwhile, Dolphins Stadium will undergo a $450 million renovation before it adds another layer to Miamiâs Super Bowl history.
âFrom the ownersâ standpoint, they want to show that itâs worthwhile,â said Kroenke, who is securing a massive, privately financed facility on the Hollywood Park racetrack site adjacent to the Forum. âThese are large investments. I think they are telling the communities and the owners who stick their necks out, that itâs worthwhile.â
Atlanta can vouch for that. While Los Angeles, site of the first two Super Bowls, is back in the rotation with the return of the Rams, Atlanta needed a new stadium before it could land its third Super Bowl.
The last time the Super Bowl was in played in Atlanta, in 2000, the region was devastated by an ice storm that wreaked so much havoc on the week of Super festivities.
Did the Falcons need to ensure owners that another ice storm is unlikely? Not so much.
âWhen you look at the law of probability, itâs one out of 100,â Falcons owner Arthur Blank said. âItâs been 16 years since the last one, so weâve got another 84 years.â
The new downtown stadium undoubtedly trumps fears of another ice storm.
Said Falcons president Rich McKay, âOne of the reasons you build stadiums is to continue to get the big events.â
In South Floridaâs case, itâs not exactly a new stadium. But Dolphins owner Stephen Ross knew full well what needed to happen before the Miami area landed another big one.
âThatâs why I put the money up,â Ross said. âThatâs one of the things I promised I would do.â
The other thing he promised? To turn the Dolphins into a Super Bowl team again.
âNow Iâve got to do the other part,â Ross said.
Maybe the idea will be boosted by karma. South Floridaâs winning presentation on Tuesday was delivered by a former Dolphins Super Bowl hero, Hall of Fame fullback Larry Csonka.
Tampa Bay and New Orleans were the other communities that bid on the three Super Bowls.
Follow Jarrett Bell on Twitter @JarrettBell.