What it’s like to win a bidding war for Apple’s one-of-a-kind ‘unicorn’ computer – Business Insider
When the first Apple computer went on sale in 1976, it retailed
On Thursday, one of the early Apple-1 computers sold for $815,000
at auction through
But it’s not just any Apple-1, which are rare enough on their
own. It’s a one-of-a-kind “unicorn,” Glenn Dellimore, the winner
the rare computer, tells Business Insider.
Glenn and Shannon Dellimore, founders of Glamglow, now
an Estée Lauder brand, bought the computer because, in their
eyes, it’s akin to a Monet or a Picasso.
“Talking to historians and museums and auction houses, this
particular Apple-1 in 10 to 15 years, could be worth as much as a
Monet or Picasso,” Dellimore said.
As Glenn Dellimore tells it, he almost didn’t end up winning the
rare computer, because as the auction was ending, he was in the
air — and there was another bidder with deep pockets who wanted
“When the auction was taking place, I realized we’d actually be
in the air when it ended. Just as our wheels touched down, there
were 30 seconds left in the auction and I was actually outbidded
with 37 seconds left,” Dellimore said. “I think the bid was
$270,000 when I looked, and then it went up again, and I kept
going bidding with someone else until it was $515,000. I said,
‘you know what, I’m just going to put in a large number.'”
He said he might have bidded up to $2 million if he had been
“Typically with things that are so valuable and so rare, there
will be buyers in the world that are willing to pay whatever it
takes,” he said.
The computer that Dellimore won is in fact one of a kind. There
aren’t too many Apple-1 computers still in existence (maybe 60,
and another one of those is owned by Dellimore).
But the one that was up for auction may have be even rarer.
It came with full documentation, tapes, and handwritten
Plus, the computer looked like it started as a “blank
original-run board,” not from the production runs, which means it
may have been one of the first Apple-1 computers ever made. It’s
entirely possible that Steve Jobs and Steve Wozniak, the two
Apple founders, may have worked with it.
Some of the components are even different from what was included
in the final Apple-1 computers.
Dellimore wants to display the artifact for a limited time
with a partner institution like a museum, and he wants the piece
of history to be used to help educate younger
But he thinks that ultimately, the computer is worth far
more than $815,000 — it’s priceless.
“The possibility of it being the number one, the
very first prototype that Steve worked on, and with the way over
time Apple has changed the world, this computer is the holy grail
of computers, it is the most important computer on the planet, I
think,” Dellimore said.