Scary New Ways the Internet Profiles You – Daily Beast

Your data could be used in ways you did not anticipate: Google, Facebook, and other companies create customized web experiences based on our interests, behavior, and even our social circles. On one level, this makes perfect sense because none of us want to scroll through reams of irrelevant search results, news stories, or social media updates. But researchers have demonstrated that our online profiles also have real world consequences, including the prices we pay for products, the amount of credit extended to us, and even the job offers we may receive.

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