Nordstrom Launches Pop-Up Tech Shop Replicating The Inside Of A Computer – Forbes
The latest curated shop to arrive at Nordstrom is taking on a tech theme, both in the products it hosts and the design of its layout.
Pop-In@Nordstrom: Gets Wired is a pop-up space appearing in eight stores across the US, as well as online, from Friday, June 30.
Created to resemble the inside of a computer, the physical incarnation sees an all-white environment with blue fluorescent lighting, display tables disguised as computer chips and capacitors, and a circuit board floor graphic.
It hosts over 125 tech-themed products, spanning home, fitness, health, travel, accessories, pet care, and more, with prices ranging from $9.99 to $1,888. Included is everything from underwater drones and 3D printers, to wireless earbuds, Sonos speakers and Polaroid cameras. There’s also a voice controlled smart kitchen, robots, activity trackers, solar panels, pet cameras and more.
Curated by Olivia Kim, vice president of Creative Projects at Nordstrom, the shop aims to “create energy, excitement, and a sense of discovery”.
The Pop-In@Nordstrom series launched in October 2013 and transitions every four to six weeks into different themes to provide new experiences for shoppers. In the past, the curated spaces have been themed around everything from road trips to New Year’s resolutions and poolside glamour, as well as partnerships with the likes of Alexander Wang, Aesop, Warby Parker, Nike, rag & bone, Converse, Liberty London’s Flowers of Liberty collection, and more.
At a time when retail across the US is particularly suffering, the aim is to keep customers coming back to discover new brands, new merchandise and create a fun and compelling experience in stores and online, the team explained.
This tech pop-up will run from June 30 – August 13.
Rachel Arthur is a business journalist, innovation consultant and the founder and editor of Fashion & Mash, a daily news site covering the intersection of fashion and technology.