Microsoft Teams feels like déjà vu all over again – TechCrunch
Microsoft introduced Microsoft Teams today to much fanfare and hoopla â as only Microsoft can seem to do these days. But when you take a close look at todayâs announcement, what have you really got here â a 10-year-old idea on how to communicate and collaborate in the enterprise with a distinctly Microsoft twist.
As I wrote previously about Slack and more recently Workplace by Facebook, Microsoft TeamsÂ is nothing new. About 10 years ago, a new kind of enterprise software emerged. Dubbed Enterprise 2.0, it was supposed to transform the way we work and âkill emailâ by giving us a space to collaborate and share work. It didnât succeed â or at leastÂ wasnât as transformative as once believed, and many of the early companies were absorbed (includingÂ Microsoft spending $1.2 billion to buyÂ Yammer).
You may also recall that Microsoft spent a coolÂ $8.5 billion to buy SkypeÂ in 2011. After spending almostÂ $10 billion for two companies focused on communications and collaboration, five years later, we have a new product that appears to be influenced by these acquisitions. Itâs interesting that Microsoft left Yammer onÂ the benchÂ for this one, and seems to have built Teams on Skype and the Office 365 platform.
Regardless, this isnât revolutionary technology, itâs just technology that Microsoft has begun to pay attention toâ¦ again. Who knows why those 10 billion dollars in investments havenât amounted to much in the last five years, but with Slack making a lot of noise, and Microsoft riding a cloud wave, perhaps it felt it was time to revisit the idea.
Alan Pelz-Sharpe, an analyst at Digital Clarity Group who has been watching the collaboration space for many years, sees TeamsÂ as a kind of portal play, trying to get you to do all of your work in one place. That means that ifÂ Microsoft can buildÂ a spaceÂ to communicate with your co-workers, whileÂ using all Microsoft tools, then weÂ can return to the glory days of all Microsoft, all the time.
The fact is that there appears to be some slickÂ integration here among Microsoft tools (if you can believe the shiny promo videos), but the key thing here is that itâs built primarily for Microsoft. Surely there will be connectorsÂ out to other enterprise tools, because, in this day and age, there have to be, but Slack has an advantage that Facebook, Microsoft and even Cisco lack.
Slack was built from the ground up as a neutral cloud company, meaningÂ it has come up with a way to connect to variousÂ enterprise applications, and it has no ties to any other platform or business. Itâs communications/collaboration Switzerland. These big companies are beholden to their own platforms, even if they profess to play nicely with others. Slack doesnât have to care about all those external factors because it does one thing well.
You might think we had progressed a great deal in 10 years â and we probably have â but the fact is that communications and collaboration remains mostly an unsolved problem. When you see a market opportunity, youÂ try to use your resources to take advantage of it, and in this case we have Microsoft trying yet again to grabÂ a piece of the communications and collaborations business in an attempt to do what it has always done: keep us using Microsoft tools.