Microsoft takes Windows 10 upgrade near nuclear line – Computerworld

Microsoft has not gone for the nuclear option with Windows 10 — forcing the new operating system on consumers and small businesses now running older editions — but it has tiptoed close to that line.

Five months ago, Computerworld laid out the steps Microsoft had taken to distribute Windows 10, but noted that it had not yet moved to the next logical phase: not only downloading and initiating the upgrade, but completing it without any explicit user approval.

To recap, Microsoft kicked off the radical distribution strategy in January 2015 when executives announced that Windows 10 would be a free upgrade from Windows 7 and Windows 8.1 for one year after 10’s official release.

The Redmond, Wash. company then moved on with a succession of schemes, including letting customers “reserve” a copy of the upgrade; downloading the upgrade bits in the background to those users’ machines; and finally, in October 2015, saying it would automatically push the Windows 10 upgrade to all eligible PCs, then initiate the upgrade process.


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