Microsoft started selling its HoloLens developer kits last year for $3,000. While the devices are primarily designed for businesses and developers to get used to Microsoft’s mixed reality world, anyone can technically purchase the headset. Priced at $3,000, not many regular consumers will be opting to pick up a HoloLens just yet, and Microsoft has revealed sales haven’t reached hundreds of thousands or millions so far.
“We’re not trying to sell hundreds of thousands or millions or anything, it’s expensive, and it’s not in huge numbers,” says Roger Walkden, Microsoft’s HoloLens commercial lead, in an interview with The Inquirer. “We’re happy with the level of sales that we’ve got. I can’t tell you anything about the numbers, but it’s in thousands, not hundreds of thousands, and that’s fine. That’s all we need.”
Walkden’s honest admission is hardly a surprise. Microsoft isn’t marketing HoloLens to the mass consumer market, and it’s more likely that the company will push some of its impressive Windows Holographic technology into devices manufactured by partners. A number of PC makers, including HP, Dell, Lenovo, Asus, and Acer, are all creating Windows 10 VR headsets, and Microsoft has hinted that partners could create their own low-cost HoloLens equivalents.