Microsoft Prepping a Mystery Mobile Device: Report – Investopedia
Microsoft Corp. (MSFT) has been out of the smartphone market for nearly a year now, but the Redmond, Wash., software giant may be readying a new push into an area that is becoming increasingly important for all sorts of technology companies.
Earlier this week, the tech blogs were on fire after a report surfaced that the tech titan could be gearing up to roll out a new piece of mobile hardware and software. The report, citing two independent sources inside the company, said the device is currently being tested within the company, as is the software. Microsoft is pursuing what it calls “new experiences” with the device, apparently meaning something different from what is out on the market today. What’s more, the new mobile software that is expected to accompany it could result in support for older applications going away. (See also: Nokia Branded Phones Are Confirmed.)
Details other than that were scant, but it does dovetail with what Microsoft Chief Executive Satya Nadella said during a recent interview for the Make Me Smart podcast. During the program, the CEO implied Microsoft will make more mobile devices in the future.
Not Done With Phones
“We’re looking for what’s the next change in form and function. What we’ve done with Surface is a good example,” said Nadella during the interview, reported OnMSFT. “No one before us thought of 2-in-1 [tablet-keyboard combos] but we created that category and made it a successful category to the point where there are more 2-in-1 coming and that’s what we want to do. So when you say, ‘Will we [you] make more phones?’ I’m sure we’ll make more phones but they will not look like [the] phones that are there today.”
Those comments jibe with previous statements from Nadella, who told the Australian Finanical Review last year it will continue to be in the phone market but that its push won’t be defined by what the phone market leaders are doing but by something new and potentially evolutionary.
During the podcast Nadella said the company has had a lot of success with its line of Surface line of devices, which sparked speculation that the upcoming hardware device can be more of a 2-in-1 device than a traditional smartphone. As for long-standing whispers that a Surface phone is coming, it’s still unconfirmed as of now. (See also: Microsoft Targets Ed. Market With New Surface, OS.)