How Kenya’s SupaBRCK Aims To Solve Africa’s Internet Problems – Forbes
If you’ve ever tried to watch Netflix or scroll through Facebook outside of a major town in Africa, you’re having the typically poor online experience most Africans are familiar with. Internet connectivity is notoriously bad on this continent with 1.1-billion people, but even worse when your try access content that sits on a server somewhere in the United States or Europe.
And forget about streaming video, which last year accounted for 60% of all mobile traffic globally, according to Cisco’s Visual Networking Index report, and is expected to rise to 78% by 2021.
Until now. A ground-breaking new internet device holds the potential to give Africans as first-class an internet and content experience as anywhere in the developed world. Kenyan start-up BRCK today unveiled its latest innovation that can revolutionize how people access the internet’s rich repository, even in the most distant, unconnected areas.
Called SupaBRCK, it is an industrial-strength upgrade of the original BRCK launched in June 2014 that aimed to solve the thorny problem of poor internet access in Kenya. Episodic power failures meant modems were often destroyed by power surges when electricity returned, and regular WiFi-emitting dongles (called MiFi) couldn’t support enough devices and ran out of battery life before power resumed.
But SupaBRCK is more than just a hardware router, it is also part of what the internet industry calls a content delivery network (CDN). These networks of servers host content (often called a cache) for Facebook, Netflix, YouTube and others. When you click on a Facebook or YouTube video, that triggers a request to the server and the video starts playing. If you’re on a fast connection in a major city such as Nairobi, Lagos or Johannesburg, that tends to be quite quick. But the further out of urban areas you travel, towards what the industry calls “the edge,” the slower – and more expensive – it gets. If that server is located in countries like Germany or the US, the connection is even slower.
SupaBRCK provides both the wireless signal and hard drive space to cache content on the actual device. That means a cellphone users connected to a SupaBRCK is watching videos stored on it, reducing the cost for cellular networks to stream it from a CDN somewhere else, and reducing the time it takes for the video to begin playing.
The impact of this is huge for Africa, most of whose inhabitants have mobile-only access to the internet. The cost saving is passed onto these consumers, who are using the WiFi signal emitted by the SupaBRCK and not much more expensive cellular data to browse the internet and social media.