Google Chrome update will mute websites that automatically play videos – Express.co.uk
Google is also set to introduce an option for website visitors to pay websites directly – in compensation for the adverts they’re blocking.
Dubbed Funding Choices, Google has been testing a similar feature for some time, but it hopes a next-generation of the model will be ready to roll-out alongside its blanket ban on adverts.
One set of websites that have been left fearing for their future in light of the upcoming Google Chrome ad-blocker is torrent sites.
Chrome is the world’s most popular browser, and the leading browser for many torrent websites.
The upcoming ad blocker is expected to have a big effect on torrent sites and the revenue they bring in.
The owner of one torrent site, who did not want to be named, told TorrentFreak that the Google Chrome ad blocker could signal the end of torrents.
They said: “The torrent site economy is in a bad state. Profits are very low. Profits are f***** compared to previous years.
“Chrome’s ad-blocker will kill torrent sites. If they don’t at least cover their costs, no one is going to use money out of his pocket to keep them alive.
“I won’t be able to do so at least.”