Crushing it: Microsoft always wins – Macworld

For a company that has for years been reported to be just months from annihilating Apple, Microsoft seems pretty bad at sealing the deal.

Writing for The Motley Fool, Leo Sun wonders aloud “Will Microsoft’s Surface Studio Crush Apple’s Mac Business?” (Tip o’ the antlers to The LeeBase and Shawn King.)

Short answer: No.

Long answer: Nooooooooooooooooooooooooooo.

The Macalope has already said the Surface Studio looks like a nice machine. It’s too bad it runs Windows. Still, if you’re a graphics professional, you would be crazy not to give it a look. But it’s not without its drawbacks (see: Windows 10) and at $3,000, it’s not going to move enough units to make a big dent. Targeting the high end is a very good first move, but that’s all it is right now.

The Surface Pro Studio comes with the Surface Pen, which works with other Surface devices, and the new Surface Dial.

Surface, Surface, Surface!

Marcia, Marcia, Marcia!

Microsoft probably doesn’t care if it sells more of its own Surface devices, or if it helps Windows OEMs sell more Surface-inspired devices. That’s because most of its revenue still comes from sales of Windows licenses. So as long as Windows-powered devices dominate the PC market, Microsoft will maintain a defensible platform against iOS and Android devices.

Hot takes on 2016 from a mindset mired in 1996. Microsoft absolutely cares that you buy its hardware because otherwise it has no growth. Growth in the PC market has stalled and Microsoft doesn’t compete in the mobile market. If it doesn’t steal the lunch of its OEMs, it doesn’t eat.


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